| iCRM® Tariva, Inc. offers state-of-the-art solutions to enhance customer
relationship management (iCRM®) in the next century. Information Technology is
rapidly changing the way we do business, now and well into the next century. Business
clients of the next century, from consumer goods to industrial products to all services,
will demand products and services that meet their own unique requirements, delivered when
they want and where they want.
Information technologies allow the vendors to satisfy these demands more
readily…just in time. For example, one-to-one marketing, interactive selling,
Web-based selling and buying are made possible because of the technology. This technology
pace will continue as the true global markets emerge, and inter- relationships between
customers and vendors expand.
The role of information technology in managing effective customer relationship is
critical regardless of:
- Whether it is a manufacturing company, or a financial services institute, health care
provider, or a government agency
- Whether the customer is a business, or a patient in a hospital, an investor or a
consumer
- Whether the company uses direct marketing, direct selling, indirect selling using
business partners such as OEM, VARs, distributors, or Web-based marketing and selling.
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